SARSHA SIMONE

HEADING 1:

HEADINGS - TEX GYRE HEROS {BOLD}

HEADINGS 2:

HEADINGS - TEX GYRE HEROS {REGULAR}

HEADINGS 2:

BODY - CUTIVE MONO REGULAR {REGULAR}

IMAGE: NEUTRALS WITH ACCENTS OF COLOUR (PINK SS COLOUR) - LIGHTING IS MOODY AND CINEMATIC - STYLE IS HUMBLE YET LUXURIOUS - THE IMAGE TELLS THE STORY OF DEPTH AND RESONANCE

VIDEO INSPIRATION:

BAND FITS:

MERCH CONCEPTS: (each project has a world built around it and a purpose that connects with the supporters)

clothing - t-shirts, hoodies + every project has a clothing line that supports the visuals - sarsha designs and builds a capsule for each project - these are available in limited numbers for supporters

scent - collaborating with a perfume brand to build a signature scent that can be bought

prints - sarsha builds a visual identity and art exhibition around the project - these prints are available online and shows

PODCAST: Each album/project has a season podcast

ENTERING THE WORLD OF SARSHA SIMONE

The World of Sasha Simone, a universe that feels immersive, intentional, and deeply interconnected. It should feel like stepping into a carefully crafted story where sound, scent, visuals, and experience all work together.

The Core Concept: An Ecosystem, Not Just a Brand

Instead of separate projects, everything flows into a system, each creative release (music, events, fashion, scent) adds another layer to the world. Think of it as a living art installation, where people don’t just consume your work—they experience it.

Pillars of the Sasha Simone World

1. Sound & Performance (The Emotional Core)

  • Music that blends jazz, soul, and cinematic textures

  • Live experiences that feel curated, from intimate listening sessions to immersive dinner parties where people dress to match the project’s world.

2. Scent & Atmosphere (The Unseen Layer)

  • A perfume line tied to each project—sonic + scent storytelling. Imagine an album where the scent smells like the music (warm, deep, nostalgic).

  • Candles & room sprays that match the vibe of different projects

3. Fashion & Capsule Wardrobes (The Visual Identity)

  • A capsule wardrobe released with each project—elevated yet effortless pieces that feel like stepping into your sonic universe.

  • Limited-edition accessories or objects that feel personal (silk scarves, gold jewellery, shirts).

4. Spaces & Gatherings (The Physical Manifestation)

  • Curated events: Art shows, dinner parties, or even a traveling "Sasha Simone Salon" where people engage with music, scent, and conversation.

  • A flagship space or pop-up experiences where people can hear the music, smell the scents, see the fashion, and step inside the world.

Sarsha’s Business (The Simple System)

The key is to keep it fluid yet structured—so each release builds into the next without overcomplicating execution.

The Business Model (How It Generates Revenue)

  • Tier 1: Music & Performance (Digital & Live) → Streaming, vinyl, ticketed intimate shows

  • Tier 2: Limited Physical Drops (Merch, Vinyl, Fashion & Scent) → Capsule collections, perfume, objects

  • Tier 3: Experience & Community (Spaces & Events) → Salon-style gatherings, pop-up installations

Each project is designed like a season in a larger story, with creative pieces that make people want to collect and engage.